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Phaze Ventures Leads Investment Round in Innovative IoT Startup eMushrif


The eMushrif founders (from right to left: Adnan, Awadh, Issa)

eMushrif brings IoT to transportation and logistics to create the next generation of safe and smart buses. eMushrif announced today that it has successfully completed a Pre-Series A funding by a prominent group of investors lead by Phaze Ventures and including Oman Technology Fund, Sparklabs Energy, Myrad Holding and Dividend Gate Capital.


The investment will focus on the growth of eMushrif operations across mass production of IoT devices, R&D of new technologies, sales, marketing and research regional markets, as well as strengthening the product offering to feature state of the art technologies and services in IoT and AI.


Co-Founder and CEO, Adnan Al-Shuaili said, “eMushrif is on mission to save lives on school buses and re-gain parents trust in school transportation. Our system consists of sophisticated hardware and intelligent software that help schools and parents to keep track of buses and students with four levels of safety checks inside the bus to provide high level of safety and efficiency. We are also revolutionising commuting services in other verticals such as oil and gas by providing intelligent commuting management system”.


Commenting on technology, Awadh Al-Shukaili, Co-founder and CTO, said “At this day and age, Internet of Things and Artificial Intelligence are becoming an important part of logistics. At eMushrif we solve real-life problems using these technologies and challenge our own solutions every single day to set the bar higher and over deliver to our happy clients”.


Issa Al-Shuaili, Co-founder and COO, said “In the past two years of operation, we served tens of schools in Oman, Thousands of parents use our system everyday which is installed on hundreds of buses across the country, and just last month, we completed 1 million protected trips”.


The Pre-Series A financing will enable the company to expand to other countries in the region and capture more market share. As part of the investment, Phaze Ventures appointed Co-Founder and CEO Abdullah Al-Shaksy to the board of directors of eMushrif to support and oversee their future growth plans.