• Phaze Ventures

eMushrif announces $2.3M Series-A funding round



eMushrif, an Oman based IoT startup, and a Phaze Venture's portfolio company, today announced its' $2.3M Series-A funding round, led by IDO Investments. The investment round also saw participation from Phaze Ventures, otf Jasoor Ventures, Dtec Ventures, and other angel investors.


Founded in 2016 by Adnan Al Shuaili, Awadh Al Shukaili, and Issa Al Shuaili, eMushrif develops IoT and software solutions for school and commuter buses, as well as COVID-19 tracking devices for quarantine compliance, and attendance tracking systems. The company currently operates in Oman and Kuwait and has completed 3 acquisition deals to expand the team and explore other markets.


The newly raised funds will support their expansion to other markets and verticals across the region. The company plans to invest in strengthening product development introducing new cutting-edge technologies and scale mass production and supply chain for the IoT devices developed by the R&D team.


Abdullah Al-Shaksy, Co-founder & CEO at Phaze Ventures, and Board Member at eMushrif added, “We are extremely proud of the major milestone for the team at eMushrif, and the incredible work they have done to get here. We are seeing IoT transform the world around us at an increasingly rapid pace, and we believe eMushrif will have a major role to play in this space with huge growth potential in Oman and across the globe.”


Commenting on the occasion, Mazin Al Naamani, Portfolio Impact Lead at IDO Investments said, “At IDO Investments, we are committed to supporting growth stage, innovative startups in Oman that have the capability and scalable potential to expand beyond Oman’s borders by offering capital and a platform to expand globally. These startups typically have a product or service that is unique not only to Oman but to the world.


"eMushrif is a great example, and in many ways embodies the spirit of future-facing Omani startups of global potential. The company is exceeding all expectations and we are pleased to join hands in pursuing the company’s mission”.


Adnan Al Shuaili, Co-Founder and CEO at eMushrif concluded, “We’re excited to receive such tremendous support from our investors, who are aligned with our vision for expansion. With our current fundraise, we can continue to revolutionizing commuting and attendance services, as well as ensure the safety of the community by implementing COVID-19 quarantine compliance.”


“We are proud to be part of Phaze Ventures’ portfolio. It’s not easy to find the right investors to join us on this exciting journey we have been on, especially investors such as Phaze Ventures that have continued to support and guide us every step of the way.”


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